49 Years of Charleston's Thanksgiving Tradition
Put your brand in front of thousands of engaged Charleston-area consumers on one of the most attended mornings of the year.
20,000+
participants and spectators
3rd Largest
Thanksgiving single-event 5K in the US
#1
largest 5K in SC
Why Businesses Sponsor the Turkey Day Run
Sponsoring the Turkey Day Run puts your brand in a setting where people are engaged, energized, and out in the community. Proceeds support more than two dozen local charities, which means your name is tied to something that matters to Charleston.
The numbers make it easy to justify:
- 20,000+ participants and spectators on race day
- Reach per person costs pennies, not dollars
- Race day falls four weeks before Christmas, putting your brand in front of shoppers at exactly the right time
- Pre- and post-race coverage runs on local TV newscasts, in the Post & Courier, and across 100+ regional and local radio spots
- Proceeds support local charities in the Charleston community
What Your Sponsorship Includes
Every sponsorship level comes with real, tangible exposure. Here's where your brand shows up.
High ROI
Reach 20,000+ participants and spectators for a fraction of traditional advertising costs.
Printed Materials
Your logo on the race registration form, event flyers, and race day brochure. Placement scales with your sponsorship tier.
Media & TV
Pre- and post-race coverage on local TV, the Post & Courier, and 100+ radio spots. Plus placement on official social channels.
Online Presence
Your logo on turkeydayrun.com for a full year, seen by every runner who registers or checks results.
Sales Promotion
Race day is four weeks before Christmas, keeping your brand visible through the biggest shopping stretch of the year.
Sponsorship packages
Find the right level for your business
From title-level visibility to targeted category sponsorships, there's a package for every budget and goal. Download the full packet for detailed pricing and benefits.
| Presenting Sponsor | Gold | Start/Finish Line | Children's Fun Run | Finish festival | |
|---|---|---|---|---|---|
| Brand visibility | |||||
| Logo on race day signage | ✓ | ✓ | ✓ | — | — |
| Logo on race t-shirt | ✓ | ✓ | ✓ | ✓ | ✓ |
| Logo on volunteer t-shirts | ✓ | — | — | — | — |
| Logo on race bib numbers | ✓ | ✓ | — | — | — |
| Banner at start & finish lines | ✓ | ✓ | ✓ | ✓ | ✓ |
| Pre-reace & awards ceremony reads | ✓ | ✓ | ✓ | ✓ | ✓ |
| Advertising & Media | |||||
| TV & radio advertising inclusion | ✓ | ✓ | — | — | — |
| Roadside billboard placement | ✓ | ✓ | ✓ | ✓ | ✓ |
| Logo on postcards mailed to 10,000+ past participants | ✓ | ✓ | — | — | — |
| Included in press releases & PSAs | ✓ | — | — | — | — |
| Digital & Online | |||||
| Logo on turkeydayrun.com | ✓ | ✓ | ✓ | ✓ | ✓ |
| Social media feature | ✓ | ✓ | ✓ | ✓ | ✓ |
| Digital race bag ad | ✓ | ✓ | ✓ | ✓ | ✓ |
| Logo & link in e-blast to 20,000+ | ✓ | — | — | — | — |
| Race day | |||||
| Expo booth (10x10) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Complimentary race entries | 30 | 15 | 10 | 5 | 4 |
| Wave start opportunity | ✓ | ✓ | ✓ | ✓ | — |
| Hotel room night prior to race | ✓ | ✓ | Raffle | Raffle | Raffle |
Businesses That Sponsor
the Turkey Day Run
These are the companies that help make Charleston's Thanksgiving tradition possible.
Ready to Get Started?
Fill out the form and our sponsor director will be in touch. Prefer to skip the form? Reach out directly.
Rachel Haynie, Sponsor Director
sponsordirector@turkeydayrun.com
Join the businesses that make Charleston's Thanksgiving morning possible.
Sponsorships for the 49th Annual Turkey Day Run & Gobble Wobble 5K are open now.